When you use our Platform, we collect and store your information which is provided by you from time to time. Once you give us your personal data, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide data by choosing not to use a particular service, product or feature on the Platform.
We collect and analyse your personal data relating to your buying behavior, browsing patterns, preferences, and other information that you choose to provide while interacting with our Platform. We use this information to do internal research on our users' demographics, interests, usage trends, and behavior to better understand your needs and provide you with an enhanced user experience, protect and serve our users.
Additionally, this information may also be compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (www.aldeninnovations.com), which URL you next go to (whether this URL is on our Platform or not), your computer browser information, and your IP address. Such insights enable us to personalise and optimise our products, services, marketing communications, and the checkout process to better align with your preferences.
The insights derived from this analysis may be shared with our group companies, affiliates, related companies, business partners, and third-parties who offer services to us or to whom we provide our products or services. These entities may use such insights for promotions, advertisements, marketing, product development, and other commercial purposes. They may also leverage these insights to personalise your browsing experience and customise various aspects of the user journey such as checkout flow, payment options, and delivery recommendations, either on our Platform or their own platforms.
Please note that any processing of your personal data by third-parties will be governed by their own privacy policies. Alden does not control, endorse, or assume responsibility for the privacy practices of third parties, and we encourage you to review their privacy policies.
We use your personal data to take and fulfill orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers. We use your personal data to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; report to regulatory authorities wherever required, detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection of information.
With your consent, we may have access to your SMS, instant messages, contacts in your directory, location, camera, photo gallery and device information and we may also request you to provide your PAN, credit information report (from credit agencies), GST Number, Government issued ID cards/number and Know-Your-Customer (KYC) details. You understand that your access to these products/services may be affected in the event consent is not provided to us.
Our Platform may provide links to other websites or applications that may collect personal data about you and you will be governed by their privacy policies. Alden shall not be responsible for the privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform.
We use third-party advertising companies to serve ads when you visit our Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide personalized advertisements about goods and services of interest to you.
You have an option to opt out from tracking of personalized advertising using the “Opt out of Ads Personalization” settings in your device’s settings application. Alden will have no access to your GAID once you select this feature.
We retain your personal data in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable Alden to exercise its legal rights and/or defend against legal claims or if required by law. We may continue to retain your data in anonymised form for analytical and research purposes.
In accordance with the Information Technology Act 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:
Ms. Simran Singh